本文转载自 arabianbusiness 作者/Hesham Abdullah Al Qassim 翻译/迪拜人Mary
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旅游业是全世界增长最快的产业之一,而且是没有受全球经济危机巨大影响的产业之一,这都使之成为国际贸易中最重要的行业之一。在很多国家,旅游业都是GDP重要贡献行业,成为这些经济体的核心动力。
旅游业可以发展成为非常富有生产力的行业,提高一个国家的国民收入,促进收支平衡。它也可以是硬通货的来源,通过在服务行业创造数以千计的工作岗位来降低失业率。
旅游行业包括40多个活跃的经济多元化子行业,在全球创造了2亿7千万的工作岗位,单单在阿联酋就有45万旅游业工作岗位。这一数据可能并不是那么惊人,不过阿联酋整体尤其是迪拜已经被永久定义为顶级旅游目的地之一。
如果没有房地产开发活动的支持,一个国家的旅游行业便无法成为国民经济及文化发展的推动力,意识到这一点非常重要。如今的旅游业都依赖于房地产行业以及建筑业和建筑过程中对于资源的开发。
进入21世纪之后,对于旅游业的定义已经远远超出了其原本的含义,游客们如今都希望能找个场所去观光,而不仅仅是传统旅游那样去名胜古迹或是历史遗迹。如今我们能看到假日策划进入到了宗教旅游、医疗旅游、疗养旅游以及商业旅游领域。所有的这些活动已经超出了WWF于1985年官方发布的统计数据。这是生态旅游层面上,除乡村旅游、古迹旅游、太空旅游、体育旅游以及商业旅游之外的又一大进步。
迪拜对于房地产行业的理念以及其推动其他行业尤其是旅游业的事实都是基于一个新的方法论,即开发房地产项目不仅仅是为了住房和商务的目的,而要将其整合为整个城市环境的一部分。从某方面来讲,房地产行业是迪拜创造智能集成这一独特理念的左膀右臂,不过前提是要保证迪拜能成为全球顶级旅游市场之一。迪拜在本地区取得巨大成功之后将能够实现垄断,而家庭旅游是这一新概念突出的范例。
迪拜对于房地产行业服务旅游业方面的经验管理已经成为全球行业范本。但它并没有忽视传统旅游业核心部分的历史遗迹,这仍然是这个城市的重要组成部分,有很多游客还是希望能一览其风采。举个如今Souk Madinat Jumeirah的例子,它是一个新的Wasl街区项目,如今逐渐完善为一个社区市场,有Al Maktoum医院出资打造的一座博物馆。该医院在阿联酋新代化医疗体系发展中发挥了非常重要的作用。这一独具特色的项目让旅客们能够感受到恢宏的阿联酋传统文化、丰富的文化遗产以及多彩的历史。
我们需要继续推进阿联酋地产行业与旅游行业的统筹协调,以满足因2020世博会而不断增长的旅游业需求。该行业正在飞速发展,其产业总收入占2012年迪拜总体收入的37%。未来将意味着如今的大型房地产项目将提高阿联酋旅游行业的实力和持久力。
作者Hesham Abdullah Al Qassim系Wasl资产管理集团首席执行官
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