【转】为穆斯林设计的有道德搜索引擎——ImHalal
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搜索引擎发展了多年,巨头垄断之势已经形成。还有什么机会?
去年9月,荷兰一家伊斯兰计算机软件设计公司﹐研制成功伊斯兰互联网净化服务过滤器﹐可以帮助穆斯林网站和网友抵御所有仇恨伊斯兰的入侵者﹐捍卫伊斯兰网站的纯洁性。 这个服务器的名称“我是清真”(ImHalal)﹐具有拦截功能的服务软件﹐可以把不需要的入侵者隔离在外﹐不受反伊斯兰宣传或色情内容的干扰。
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全球最大的搜索引擎google以坚持不干扰搜索结果而闻名,但是互联网上有许多不良内容﹐例如同姓恋﹑吸毒﹑酗酒﹑色情﹑暴力﹑自杀﹑魔力﹑算命﹑赌博﹑彩票。当互联网日益流行于整个伊斯兰世界的时候,许多穆斯林用户由于宗教信仰上的担心而远离搜索引擎。
ImHalal.com 的创立者Reza Sardeha说,建立该网站的想法来自朋友的抱怨,受欢迎的搜索引擎像谷歌、雅虎都包含了被禁止的内容。现代全世界至少有一亿穆斯林网民,这个市场并不小!不过这种事情总是有争议的。有人把内容净化过滤服务比喻为专制政权的“新闻审查”﹐压制言论自由。 在穆斯林内部﹐关于哪些内容属于“亥俩目”﹐必须禁止﹐哪些属于无害的西方文化﹐互相有争论。 网站创始人同他的同事们﹐有时也陷入长时间的争论中。 一个新事物的产生﹐总要经过一个成长过程。回想去年google退出中国的闹剧,关于搜索引擎该不该入乡随俗,尊重本地文化禁忌(对,还有政治禁忌),也是炒的不可开交。
不过抛开道德伦理,从商业的角度看,一切还得从用户需求出发。目前alexa数据显示,ImHalal.com的主要访问地区是巴基斯坦,占了一半的访问人数。其次是荷兰、印度尼西亚、沙特阿拉伯和马来西亚。你是否看好这一模式?
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