5月16日,阿拉伯旅游交易会(ATM2021)在迪拜世界贸易中心开幕,来自62个国家和地区的1300家参展商出席了此次旅游行业盛会,其中,万众瞩目的2020年迪拜世博会也在ATM 2021展会上亮相。
2020年迪拜世博会展台
迪拜人传媒(Seeniun Media)在此期间专门采访了迪拜世博会市场策略与销售副总裁Sumathi Ramanathan女士。就让她来为我们揭开本届世博会的神秘面纱。
迪拜世博会市场策略与销售副总裁
Sumathi Ramanathan女士
- 迪拜人传媒:2010年世博会在中国上海成功举办,因此中国人对2020迪拜世博会有很高的期望。请问2020年世博会将有哪些使之脱颖而出的亮点呢?
Sumathi Ramanathan:我认为上海世博会是历史上最成功的世博会之一。中国人民有机会在世博会上真正了解自己的祖国,这真的很有趣。世博会的历史已长达170年,而2020世博会是首次中东地区举办。因此,在迪拜世博会期间,来迪拜旅游并造访世博会场馆,感受阿拉伯式好客与款待,是非常独特的体验。
迪拜曾是丝绸之路和香料之路的交汇点。威尼斯商人、波斯商人、印度商人和其他国籍的贸易者都曾汇集于迪拜。因此,本届世博会将使世界再次聚焦迪拜,这对我们探索世界一些事物非常重要,对中国乃至全世界来说都非常重要。
我们还关注保护环境、女性权利与性别平等以及可持续发展等重要主题。众所周知,2020迪拜世博会的主题是“沟通思想,创造未来”。三个副主题分别是“机遇”“流动”和“可持续性”,旨在凝聚国际社会力量、促进全球合作创造美好未来。
如今,可持续发展比以往任何时候都更加重要,因此在可持续性方面非常注重高科技研发。中国已然成为太空探索的重要国家之一。10年前,人工智能和机器人的开发才刚刚开始,而如今已成为主流。因此,每个国家在世博会上都会带来不一样的展示与活动内容。中国在这些领域是佼佼者,因此在展示自我时,也能了解到其他国家的成果,比如,德国在建筑方面的发展,澳大利亚如何使用9000欧元的材料建造可持续建筑,机器人如何进行手术,等等,这都非常有趣、新颖和独特。另一方面,从建筑师角度来看,2020迪拜世博会拥有一些超级创意的建筑,值得一看。
2020迪拜世博会全景
- 迪拜人传媒:2020迪拜世博将会持续6个月。作为主办方,贵团队想必制定了很多富有创造力的活动和内容。请问,你们如何做到让所有人对本届世博会感兴趣?
SumathiRamanathan女士:迪拜世博会展期长达6个月,有190多个国家确认参展,真的很令人兴奋。在世博会期间,场馆现场设有不同的活动日程,每天将有69场活动,而且这些日程也会变动。因此,我们很幸运能够生活在一个科技世界中,可以使用包括微博、微信、Instagram、Snapchat和Facebook在内的社交媒体进行交流,使我们的关注者持续了解迪拜世博的进展。
更重要的是,我认为应该为特殊的日子设计特别套餐,比如:2020年世博会将于10月1日开幕,这一天刚好是中国的国庆日。中国游客热衷在国庆黄金周出境旅游,10月的迪拜天气温和,很适合出游,那么我们可以为中国游客提供一个特别的款待计划。
另外,我们还会分享完整的活动日历,比如:7月以后,将举办流行歌手演唱会或音乐会;世博会期间会有哪些最重要的商业巨头或政要出席活动。如此,您可以根据您的兴趣喜好选择何时来参观迪拜世博会。
- 迪拜人传媒:我相信2020迪拜世博会将是一次富有成果的活动。我看得出您对本届世博会的热情。您能否说说,2020年迪拜世博会对您意味着什么?
SumathiRamanathan女士:我作为迪拜居民,这里不仅是我们的国家,也是我们所有人的家园。在迪拜举办这么盛大的活动,是非常激动人心的,尤其是在新冠疫情的非常时期,所以变得更为重要,世界已有一年的时间未能齐聚一堂。我认为,2020迪拜世博会也因此拥有更多特别之处,因为它最终使各国及其人民有机会聚在一起。
对我而言,本届世博会首先意味着让世界了解阿拉伯地区的热情好客和文化。更重要的是,迪拜在这个非常时期举办全球性活动,对于这座城市也具有非常重要的意义。因此,我们都既充满激情,又感到非常兴奋。我的意思是,它使我们保持积极乐观的精神,去做一些有意义的事情,更重要的是促进国际合作。
- 迪拜人传媒:您认为迪拜举办2020年世博会带来什么样的影响?
SumathiRamanathan女士:迪拜已是世界上最重要的旅游城市之一。在世博会期间,预计将有2万家国际媒体亲临或以虚拟的方式参与来报道该活动。我相信本届世博会不仅提升迪拜的国际形象,还让世界更加了解阿联酋乃至整个阿拉伯地区。
正如大家所说,旅游业能更好地促进世界各国的关系与合作,因此,人们在旅行时能更好地了解这个地区和这座城市,这对迪拜乃至阿拉伯地区以及国际合作都具有非常积极的影响。我们为举办本届博览会感到非常自豪,因为它为世界各国提供交流与合作的机会。迪拜一直是这些文明汇聚的地方,如今有200个民族居住在这座城市。我认为,迪拜世博会将促进旅游业复苏,将全世界联系在一起。所以,我们真的迫不及待地想看到2020迪拜世博会开幕了。
非常感谢SumathiRamanathan女士!我们都非常期待2020迪拜世博会的开幕。预祝本届世博会成功举办!
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