前言:作为激励人才的举措之一,阿联酋政府推出的“黄金签证”无疑是对那些付出了努力、有着杰出贡献的人士的最好嘉奖。而经过“拥抱中国”执委会的特别举荐,许多华人人才获得了阿联酋政府颁发的“10年黄金签证”。我们也特别推出关于记述“获得黄金签证的华人们”系列文章,为了纪念,也为了激励。
系列文章的第二篇,是iMile的创始人及CEO黄珍女士在阿联酋壮大和促进本地物流配送体系和服务的故事。
01
– 多年海外经验,阿里辞职再创业 –
持续1年多的疫情让「待在家里」成为了常态,这也促进了物流行业突飞猛进式的发展,而其中的一匹黑马便是由中国人黄珍女士创办的iMile,不仅其跨境包裹的单量在市场名列前茅,并且累计融资额已接近2亿人民币,不可谓不是中国互联网背景人才在中东创业的绝佳典范之一。
对于iMile这个名字,可以有很多的理解——既可以是smile,也可以是technology mile——一个名字代表了很多很多的含义,但唯一不变的,是创始人及CEO黄珍女士对于发展和促进本地物流行业、特别是最后一公里物流配送的野心。
也正是对于该目标孜孜不倦的追求,让iMile在本地市场和行业内名声大噪,在2020年被福布斯中东评选为中东地区TOP50的初创公司之一。
登上中东《福布斯》杂志的黄珍女士
抛开市场份额、荣誉奖项,iMile的成功绝非偶然,而是黄珍女士十几年来的专业工作经验累积,是她独到的眼光,是她毅然向前的决心。2008年,CEO黄珍彼时还只是一个初出茅庐的小姑娘,因为工作机会被外派到非洲,辗转非洲多国,在2014年调动到迪拜,又于2015年加入阿里巴巴,参与了阿里云在中东的早期开拓。
这几年海外工作经验,让黄珍深刻感觉到中国企业全球化、中国制造的品牌持续输出是大势所趋。在2017年,深思熟虑之后,黄珍决定从阿里辞职,自己创业。同年,中东的电商行业可谓是方兴未艾——亚马逊刚刚收购了中东电商Souq.com;多家中国跨境电商独立站也开始进入中东……但是中东地区的物流设施十分薄弱,黄珍看到了其中的商机,最终选择了从物流这个方向切入,并且决定,一定要走彻底的国际化和本地化路线!
一切几乎都是从零开始,黄珍和她的团队开始一点一滴地打造自己的国际物流和本地派送能力,iMile雏型渐现。
02
– 攻克险阻,迎难而上 –
像所有的初创企业一样,黄珍以及iMile一开始遇到的困难是巨大的。
比如,与国内不同,阿联酋的客户们在写地址时总是五花八门,比如“清真寺旁边”、“紧邻家乐福超市”……面对这一难题,iMile运用大数据等手段,建立了自己的地址库,极大改善了签收率。
另外,如何做好“本地化”也曾是iMile面对的一大难题。后来经过一次又一次的总结、尝试,iMile终于掌握了本地化能力,极大推动和促进了本地物流系统和服务的发展与壮大。
03
– 重技术,追求长期发展 –
黄珍从一开始就清晰地认识到,iMile是一家重投入技术,追求长期发展和价值的公司。即使是在公司不怎么赚钱的时候,黄珍也是优先保障了对技术的投入。其在中国杭州的研发中心,有一个100多人的研发团队,克服重重险阻,研发了自有的跨境运输系统、司机端app和数仓系统。
iMile的仓库
敬畏技术的同时,黄珍也极度重视和尊重客户。iMile的口号是“We Deliver Trust”,无论企业的规模与最初相比发展到了多大,“诚信经营,为客户创造真实价值”一直都是iMile的基本原则。
每一家公司企业的发展离不开“掌舵人”,也离不开“掌舵人”身后的团队。在紧张、不容差错的物流行业中,iMile公司团队确是足够轻松有爱,“认真生活,快乐工作”是这家公司一直激励员工们追求的目标。来自25个国家的精英员工们齐聚一堂,打破文化隔阂,尊重彼此,坚持以客户为中心,创造了一个年轻充满活力、极大本地化、数字化程度高的“新一代物流公司”。
多元化的团队构成
04
– “为改变最后一公里派送而努力” –
iMile的成功,不仅体现在企业自身的发展壮大,也体现在对本地物流行业发展的推动和促进。
而获得了阿联酋10年黄金签证的黄珍女士,心里惦念着的,也依旧是“物流”这个她孜孜不倦奋斗的行业——在谈及未来规划时,黄珍表示,“iMile的下一个10年将会在物流基础设施上继续投入,提高技术水平,为改变最后一公里派送行业而努力。”
*本文部分文字资料来自迪拜人传媒
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